With inspiration from the countryside

Mikaela Berglund


By Mikaela Berglund

Joules was founded by Tom Joule and it is a British marketplace that has its roots in a small town called Market Harborough. The company started off small in the countryside, but in 2019 they became a marketplace built on the Mirakl platform. Today, it is a global business that has over 1,500 employees and is loved by many.

This marketplace takes inspiration from nature and one of its strategies is to bring joy and well-being to its customers by providing them with the products they themselves need as well as what their family, friends, pets, and home needs. It’s a familiar platform and it reflects in the way they present third-party sellers - Friends of Joules.

So far, they have over 100 UK-based friends and are welcoming more small businesses and individual sellers so they can offer their customers a bigger product range that fits their needs. Note, for now, this marketplace accepts sellers that are based in the UK.


What kind of products can I sell on Joules?

If your company is based in the UK, and if you have products within any of the following categories with a tiny bit of a country vibe, they could be a perfect match for Joules:

  • Clothing (men, women, kids)
  • Footwear
  • Accessories
  • Home
  • Garden

It’s easy to distinguish between Joules' own products and third-party sellers’ products as they have an entire section for just other brands. In addition to this, customers are also able to filter on “Friends of Joules” when looking for products within a specific category.

If you think your company would be a perfect fit for Joules' marketplace you can contact them here.

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