Although they are relatively new as a marketplace, they have over 30 years of experience within sales with a focus on fashion

Mikaela Berglund


By Mikaela Berglund

Venca has for a long time, been an e-commerce platform that sold its own products to consumers. But in 2019, they made a total change and instead became a marketplace. With a market share of 60 % in textile products at a distance, this makes Venca Spain’s leading fashion company in e-commerce. Venca has big ambitions and wants to be able to offer clothes for all ages and styles. The marketplace target group is frugal middle-class women who are looking for a modern and comfortable shopping experience. Venca’s persona appreciates the following when shopping online:

  • The wide range of products
  • That the payment solutions are simple and convenient
  • It’s time saving compared with shopping in a physical store
  • That as a customer you get a personal shopping experience



  1. The marketplace has 3 million visitors / month.
  2. Venca has more than 30 years of experience within sales with a focus on fashion, textiles, and home.
  3. As a merchant you get your own page with all your products and some general information about you and your company.


Venca also has its own products that they sell on the site. However, the visitors will be able to see who is selling the actual product, ie. there is a small box that indicates who the seller of the product is. You as a merchant will also have your own page where the buyer, among other things, can read a little about your company, your shipping, and your return policy. The buyer will also be able to click on to see all your published products on Venca. Hence one could say that you get your own small shop that the buyer can click on.



  • You need to have clear descriptions.
  • The pictures you have need to correspond well with what you have in your description.
  • Make sure that you have good and fast customer service.


As this is a new marketplace for us, we do not yet know all the product requirements for selling on Venca, but as soon as we get it, this article will of course be updated. However, if you sell products in the following categories, there is a chance that you can publish your products there.

  • Clothing for women, men, and children
  • Accessories
  • Home
  • Underwear
  • Swimwear
  • Beauty
  • Sport
  • Decoration and Lightning

If you want to know if you can sell at Venca, apply here.

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